BEST BUY
”INFLUENCERS”
Supercut
A super cut of the 5 YouTube influencer projects we created, which included two 30 second spots, and three interactive "choose your own adventure" short films. These were filmed in LA, and meant to sensationalize a day in the life of each of four YouTube celebrity content creators. Our goal was to captivate a sense of fun and authenticity, while integrating Best Buy products into their routines.
Role: Editor, Writer, Creative Director
“Kianna” :30 Broadcast
We filmed this commercial in a constant rotation around the world of YouTube influencer Kianna Naomi. My primary focus on set was to make sure all the camera moves, blocking, and action harmonized together to create a single narrative. I helped develop this style of film making with Psyop director Marco Spier and VFX Supervisor Evan Schoonmaker, which has evolved over many projects.
“Brandon Armstrong” full episode
Meant to portray a day in the life of youtube influencer/comedian and former NBA player Brandon Armstrong. We created a series of interactive choices so the user can tailor his day, but for the purposes of this video I merged all the choices into a single video episode. Our emphasis was to create an entertaining way of showing Brandon use his Chromebook laptop throughout the day.